The #1

SALES TRAINING ONLINE

FOR SERVICE PROVIDERS, COACHES, AND COURSE CREATORS


Get more clients, make more money, learn how to close sales without being pushy, and create the freedom to do more of what you love.

The #1

SALES TRAINING ONLINE

FOR SERVICE PROVIDERS, COACHES, AND COURSE CREATORS


Get more clients, make more money, learn how to close sales without being pushy, and create the freedom to do more of what you love.

JOIN THE 2025 WAITLIST

Your business doesn’t exist without it. Sales, by definition, is the exchange of money for a product or service. 


The only way to ever replace a full-time job, make 6-figures off a course, or however you define success in business, is to start building your sales skills.


And selling is a specific skill that anyone can learn. But it’s not the same as marketing either, which is why it’s the one, key piece that all those other courses are missing. 


Marketing does NOT convert. Sales is the ONLY thing that creates predictable conversions in any business.

Marketing is about getting seen by the people who need you and maybe getting them to your website or on a call.


But even if you get that far, what then? How do you get them to say yes, no matter your price point? How do you overcome objections like “It’s too expensive” or “I need to talk to my husband” to close the deal? 


And how do you do it in a way that’s completely ick-free? The answer is simple.

You  ENROLL  IN
 
Authentic Selling® UNIVERSITY

ENROLL NOW
  • Make 1 change to your discovery calls and sign 2 new clients that day


  • Publish 1 post on social media and create 90 new leads


  • Sign $15k in new business after just 2 weeks


  • Send 1 email and get 6 new course sales to come in


  • Score a podcast interview that puts you in front of hundreds in one go


  • Book yourself out solid for the year with premium paying customers


  • Have more free time, a better income, and the most peace you’ve ever felt in your life


  • Show your partner and kids that this is working—really well


  • Believe in yourself, your sales process, and your business at every single turn

These are

real results

from business

owners just

like you.

Sales is making money.

When you join Authentic

Selling University and start

developing sales expertise, you’ll see results like these too.

WHAT'S  INCLUDED IN
 
Authentic Selling® UNIVERSITY

8 Fun and Effective Video Modules developed over ten years of testing the Authentic Selling® sales process

You’ll get 27 ways to find customers for your business, the exact steps to write quick emails and lead discovery calls that convert, and so much more. These modules have become the foundations of countless 6 and 7-figure businesses selling coaching, courses, and services like yours.

8 WEEKS OF LIVE TUTOR TIME  support with sales training expert, kendrick

In ASU, you’ll always be supported. I’m proud to have a policy like no one else online: no question left unanswered. From helping you tweak your sales page copy, so you make 10x more sales, to planning how to book calls from your first webinar, your business WILL succeed when we work together. This is sales skills training as a group in real-time.

Access to our entire take-and-tweak library 
(A $597 Value)

Go from staring at emails from potential clients that say “my husband changed his mind” to being a sales expert and quickly grabbing a tested email that’s already been drafted for you to close the deal. Our students have said, “The sales I’ve closed using the Take-n-Tweak follow-ups have far

exceeded the investment.”

Not One, but TWO bonuses

First, in How to Write an About Page you’ll discover how an about page that helps close the sale isn’t really “about” you. And second, you’ll learn the step-by-step sales process to converting more sales with less effort in Step-by-Step Sales Funnels by expert guest (and my personal funnels expert) Mia Farrington.

Get Started

Join the waitlist

Contact Us

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