I’ve had more than one client come to me exhausted, in tears, swearing they’re doing everything right, wondering why they aren’t making money.

When you watch this week’s video (or read the transcript here), you’ll find out that, sometimes, doing everything perfectly doesn’t work and the one thing you can do that will make up for a load of imperfections.

You have to be known for something – or you can’t sell anything. [Tweet that]

Your Sales School Mini-Assignment is to focus on what you want to be known for. You can’t build your business until your foundation is strong.

Share your USP in the comments below and find out how Sales School can help you use it to create results, revenue, and raving fans.