This is week two of the break and I miss you all. I considered just giving in and filming, but I knew that you all would KILL me for doing that. Instead, I am pulling one of my favorite postings. I teach my one-on-one clients the importance of this. I call it creating traction in your business. I promise that creating traction or buzz allows you to get where you want to go quickly.
An all-new K TV will return in 4 weeks!
We interrupt our regular scheduled programming because I could not resist sharing this sales lesson. Sometimes in sales, you have to strike while the iron is hot—this is one of those times! K TV will return next week with an updated video, but please take a moment to read this week’s tip. You’ll be glad you did!
Unless you’ve been locked away in creation mode, you’ve likely heard or seen the footage from the MTV video music awards and the twerking scandal surrounding Miley Cyrus. It’s makes no difference if you’re a Miley supporter or if you were appalled at the performance.
Miley Cyrus used one of the most effective sales strategies possible at the VMA, and I’m not talking about the “sex sells” strategy. Every business owner or salesperson can learn something from the twerking event. I coach my clients to do this exact thing and believe that one of the reasons I’m successful is because I was able to implement this into my business.
What is the secret?
You have to create buzz about your product or service if you want to sell anything. People need
to know who you are and know how your product is different. (Tweet That Here)
Many new business owners think you can simply put up a website, have a party, and that people will find you. This is the “If you build it they will come” philosophy. This thinking is just plain wrong when it comes to business. If you can’t create buzz about your product or service, you’re likely to experience disappointing results and many sleepless nights wondering if “it” is ever going to happen.
I’m not suggesting that you do something potentially offensive to your audience to grab their attention, but I am firm that you must do something powerful. That starts are different from every other coach, healer, or business out there.
Miley Cyrus created buzz at the VMAs. Twitter set a new record during her performance with over 306,000 tweets per minute. Every news outlet was discussing the event by Monday morning. Even my husband, who hasn’t listened to anything other than sports channels on regular radio for the past 15 years, came in asking what Miley did at the VMAs. That is some major buzz.
Again, I’m not suggesting you film yourself twerking to create buzz about your brand or business, but if you’re going to make money doing what you love every day, applying this strategy will spark sales.
How do you begin to create positive buzz about your product or service?
1. Know how your product is different from others.
2. Tell your potential clients what makes you unique.
3. Repeat steps one and two consistently.
This sounds simple, but most business owners do not do this. I guarantee if you create positive buzz about your product or service, people will seek you out, allowing you to do what you love every day, make money, and help others. What could be better than that?
Questions, comments, and statements welcome below!