Why Niching Isn’t The Answer - Kendrick Shope
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Why Niching Isn’t The Answer


To niche or not to niche, that is the freaking question!

I’ve seen too many businesses stress the flip out over this question.

Do you have to have a niche to sell your product or services?

The answer is not necessarily what you’d expect. While niching does have value there’s more to it. Here’s why and what I tell my ASU® students to do instead…

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