What's Your Commercial? (Free Coaching!)

February 4, 2014

What's Your Commercial? (Free Coaching!)

Hey beautiful,

Today, I’m going to take you through an exercise that I complete with most of my customers. It will help you articulate what you do and the impact you have in people’s lives.

Why is this important? Because when people come to your website and read your advertisement they are more likely to keep reading about your amazing products and services—that means more customers for you.

I called on one of the best in the biz for help with this one, Laura Belgray of Talking Shrimp. Laura has worked with HBO, Lifetime, Oxygen, Vh1, Disney, and more. Who better to consult about what you must include in your personal commercial?

Before we jump into the free coaching exercise, read Laura’s advice below: it’s brilliant and will help you complete the free coaching exercise.

TV commercials are different from your personal commercial because they have time to tell a story, build mystery, and even inspire laughter or tears before they even know the product or service. For instance, during the Super Bowl there was a hilarious spot that showed a horde of juiced up muscle-heads running down the street to a tanning salon. You didn’t know until the last three seconds that it was for GoDaddy. In an elevator or cocktail party, you don’t have that luxury.

Great personal commercials include:

A clear message that the person who hears it can remember and repeat to someone else. (Think “She helps people in corporate jobs move up the ladder” vs “She assists professionals in corporate positions to garner praise and manifest their greatness.”)

Repetition, just like with TV ads, it takes hearing something several times to actually absorb it. So get comfortable with your line, be consistent with it, and don’t be embarrassed to repeat it to the same people who’ve already heard it.

A call to action, if the situation calls for it. If you’re at a party and someone was just asking what you do to be polite, forget this part. But if it’s someone who’s really interested, put it in their heads to follow through. You can say, “check out my site and get in touch, I’d love to hear from you.” or “Click on my services page and let me know if you want to work together.

Show Laura your appreciation for her time and brilliance on today’s K TV here!

Now are you ready for some free coaching?

Pop you name and email address in the box below to access this super simple fill-in-the-blank exercise to help you create your personal commercial. Post your answer in the comments section and I will personally coach anyone who responds.