Today, I’m going to take you through an exercise that I complete with most of my customers. It will help you articulate what you do and the impact you have in people’s lives.
Why is this important? Because when people come to your website and read your advertisement they are more likely to keep reading about your amazing products and services—that means more customers for you.
I called on one of the best in the biz for help with this one, Laura Belgray of Talking Shrimp. Laura has worked with HBO, Lifetime, Oxygen, Vh1, Disney, and more. Who better to consult about what you must include in your personal commercial?
Before we jump into the free coaching exercise, read Laura’s advice below: it’s brilliant and will help you complete the free coaching exercise.
TV commercials are different from your personal commercial because they have time to tell a story, build mystery, and even inspire laughter or tears before they even know the product or service. For instance, during the Super Bowl there was a hilarious spot that showed a horde of juiced up muscle-heads running down the street to a tanning salon. You didn’t know until the last three seconds that it was for GoDaddy. In an elevator or cocktail party, you don’t have that luxury.
Great personal commercials include:
Repetition, just like with TV ads, it takes hearing something several times to actually absorb it. So get comfortable with your line, be consistent with it, and don’t be embarrassed to repeat it to the same people who’ve already heard it.
Show Laura your appreciation for her time and brilliance on today’s K TV here!
Now are you ready for some free coaching?
Pop you name and email address in the box below to access this super simple fill-in-the-blank exercise to help you create your personal commercial. Post your answer in the comments section and I will personally coach anyone who responds.