What you’re really getting (and giving up)

Life is all about choices:

  • Target or Wal-Mart?
  • Red or white?
  • Stay corporate or go out on your own?

When presented with these choices, it’s easy to focus on which one will be best for you or get you closer to your goals. But you would do well to also consider what you’re giving up.

  • That million dollar project you’ve been dreaming of finally comes in—and it means significantly less time with your family
  • You suddenly have an influx of clients, but now you’re working more hours than you did at your 9-5
  • Your dream connection wants to partner on a high profile project worth a lot of money—it means changing the way you wanted to run your business

Compromises aren’t just about what you’re getting, they’re also about what you’re giving up. And what you give up, could be worth more than you get in return. [TWEET THAT]

You started your own business so you could help people improve their lives. But you also want to do it your way, with your values, and your core beliefs.

Which is exactly why I created Authentic Selling; to establish guidelines to help you create results, revenue, and raving fans in a genuine way, and without feeling sleazy.

I’ve used the Authentic Selling rules to help guide me in my own business, to help me decide which business choices take me closer to my goals and which ones pull me further from my values. And sometimes, when a large paycheck is involved, the pull can be strong.

Your Authentic Selling Challenge is to establish your own guidelines to help you make the right choices for your business. Come up with at least three of your own core beliefs to guide your business and post them below. Don’t worry if you struggle – they’re not set in stone. But even starting to think about how you want to run your business will help you make future decisions and the right compromise.

 

 

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