Music is my religion. I love it. It touches my soul. The right song can momentarily transport me to another time and place.
Over the holiday, Halianna and I were watching a My Chemical Romance Documentary. I was not the biggest fan of the band MCR but have become one in my older age!
As we were watching, I paused the video and said THIS is the same business plan we teach inside of ASU and it works.
It works for bands, brands, and puts you in demand.