The My Chemical Romance business plan

Music is my religion. I love it.  It touches my soul. The right song can momentarily transport me to another time and place.  

Over the holiday, Halianna and I were watching a My Chemical Romance Documentary.  I was not the biggest fan of the band MCR but have become one in my older age! 

As we were watching, I paused the video and said THIS is the same business plan we teach inside of ASU and it works.  

It works for bands, brands, and puts you in demand. 

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