I get it; sales is hard. Sales can suck. But selling is crucial to us as business owners and it’s something that we need to do. So I’m going to provide you with some “self-help” tidbits to help you start to feel more comfortable with sales.
You see, I have sales experience, in my past life as a pharmaceutical sales rep, and now as an online business owner. I understand the challenges and frustrations that come in this world, but I also know that “sales” doesn’t have to be an icky, five letter word.
Why focus on sales?
Sales is the backbone of any business. Yet, I have come to realize that a lot of us shiver at the thought of selling. We think it is icky, slippery, and slimy, but it doesn’t have to be. In fact, sales is really just you communicating with and educating a prospect using your authentic voice. Nothing pushy or even passive, but rather a conversation between you and another person.
And so the goal of Soul Food is to help you get over your selling fear and help you find that authentic sales voice within you. Because honey, we all have it!
Find the words that work for you.
Don’t try to be someone you are not when you sell. If you are 100 percent convinced of your product or service (which you need to be, by the way), then there is no reason that you should be anyone other than yourself when you communicate what you have to offer.
But you need to take some time and figure out what you want to say and how you want to say it. You should write it down. I recommend that you practice it in front of a mirror. And believe me when I say that you should always smile when you are talking to a customer or prospect. And don’t worry, the more you do it, the more comfortable you will be with it.
Don’t get frustrated.
There’s an old saying: “If it were easy, everyone would be doing it.” Sales is not easy, but it is not difficult, either. The hardest part is getting past the feeling that sales is pushy. But remember, it doesn’t have to be. There is a process to it, and once you have that process down using your own voice, sales will become second nature to you, and dare I say, even fun!