The sales I made paid for your services threefold.
CLASS OF 2012
The best investment I ever made!
It was THE BEST INVESTMENT I EVER MADE. As business owners, we can’t do our work unless we know how to sell it. And not only sell, but feel good about it knowing the difference we make in people’s lives. Kendrick gave me all the pieces that were missing for me to be able to enroll all the clients I wanted and creating fans that recommend me to other amazing people. Selling stopped feeling like I had to prove my value and instead it’s about how much I can help them. Even with the currency exchange it paid itself multiple times already. One client even hired me for a second bigger project and sent me 2 more clients already. That’s what happens when we do the common things uncommonly well!
Authentic Selling® University allowed me to make the kind of money and work I wanted and grow my business in crisis time in Brazil. Just imagine what it can do for you.”
Lais Cerutti Scorteg
CLASS of 2018
seemed like the perfect solution.
You could work from home, spend more time with your kids, and do work that you really believed in. And that course you took… or two, or three… promised you that you could replace your full-time income in just 8 weeks, launch a course for passive income, and other big, exciting claims.
You know there are some people doing it—you see them on social media, and maybe they were even in the course alongside you. On the one hand, it makes you think, “It’s possible for me too,” but on the other, you can’t help but feel the sting. You’re working so hard and doing all the things the courses tell you.
You’re “being of service” in Facebook groups or revisiting your niche when you don’t get discovery calls. So, why, when it’s working for some people, isn’t it working for you?
Your business doesn’t exist without it. Sales, by definition, is the exchange of money for a product or service.
The only way to ever replace a full-time job, make 6-figures off a course, or however you define success in business, is to start building your sales skills.
And selling is a specific skill that anyone can learn. But it’s not the same as marketing either, which is why it’s the one, key piece that all those other courses are missing.
Marketing does NOT convert. Sales is the ONLY thing that creates predictable conversions in any business.
Marketing is about getting seen by the people who need you and maybe getting them to your website or on a call.
But even if you get that far, what then? How do you get them to say yes, no matter your price point? How do you overcome objections like “It’s too expensive” or “I need to talk to my husband” to close the deal?
And how do you do it in a way that’s completely ick-free? The answer is simple.
- Make 1 change to your discovery calls and sign 2 new clients that day.
- Publish 1 post on social media and create 90 new leads.
- Sign $15k in new business after just 2 weeks.
- Send 1 email and get 6 new course sales to come in.
- Score a podcast interview that puts you in front of hundreds in one go.
- Book yourself out solid for the year with premium paying customers.
- Have more free time, a better income, and the most peace you’ve ever felt in your life.
- Show your partner and kids that this is working—really well.
- Believe in yourself, your sales process, and your business at every single turn.
These are real results from business owners just like you.
Sales is making money. When you join Authentic Selling University and start developing sales expertise, you’ll see results like these too.
with Authentic Selling® University
8 fun and effective
developed over ten years of testing the Authentic Selling® sales process
You’ll get 27 ways to find customers for your business, the exact steps to write quick emails and lead discovery calls that convert, and so much more. These modules have become the foundations of countless 6 and 7-figure businesses selling coaching, courses, and services like yours.
4 individual coaching sessions
over 8 weeks
with sales training expert Kendrick
There is NO substitute for private coaching in your business, that’s why ASU includes 4 individual private coaching sessions. You’ll always be supported. I’m proud to have a policy like no one else online: no question left unanswered. From helping you tweak your sales page copy, so you make 10x more sales, to planning how to book calls from your first webinar, your business will get the proven solutions and personalized coaching to thrive.
to our entire
Take-n-Tweak Library (a $597 value).
Go from staring at emails from potential clients that say “my husband changed his mind” to being a sales expert and quickly grabbing a tested email that’s already been drafted for you to close the deal. Our students have said, “The sales I’ve closed using the Take-n-Tweak follow-ups have far exceeded the investment.”
Full Acess TO SALES PREP SCHOOL
worth over $597
End the mystery of how to have customers find you. Stop doing all the tings and get the proven steps to stand out. From step by step to a webinar that converts, to pitching your fave podcast, you will have everything you need to end the search for people to engage and buy from you. You will also have access to How to Write an About Page you’ll discover how an about page that helps close the sale isn’t really “about” you.
Learn what our Authentic Selling® University Students have to say:
Class of 2018
Class of 2015
Sarah Michelle Brown
Class of 2013
Writing Your Sales Page
Get the step-by-step structure for a sales page that converts no matter what you sell online.
- Step-by-step structure for a sales page that converts no matter your business.
- Common sales page mistakes to avoid (because they cost you big time!)
Discovery calls aren’t a preview of your skills; they have a very specific goal and structure so you can convert 9 times out of 10.
- The right name for your sales call to get more bookings.
- The problem with most online sales calls that kills sales.
- 16 steps to a sales call that converts for your business.
Choose objection-busting tools that make you confident and even prevent objections before they come up.
- 3 ways you’re accidentally attracting the money objection
- The “customers are broke” paradox
- 7 pop culture-inspired tools to overcome any objection, from “it’s too expensive” to “the husband says no”
Sales Emails & Buyer Psychology
Know exactly what to write in emails to your list or to individuals for more sales: from subject line to signoff.
- The most important part of any email
- Knowing exactly what to write and how with color buyer psychology
- Calls to action that get results (and the most common mistakes to avoid)
How About a Little More?
I believe in doing business differently.
I’ve been called the most “overgiving woman in the industry,”but honestly, it’s so fun to celebrate you like Oprah. So, YOU get a bonus, and some more bonuses too!
sales coaching calls
(for new students only) to get direct support from Kendrick
How to Write
An About Page
bonus module so even that page
The Entire ASU
Take-and-Tweak Library for proven emails, pitches, and more that convert
Who is this red-headed lady from Sweetwater, Tennessee, that’s convinced your business will work?
I’m Kendrick Shope, sales coach and the creator of the Authentic Selling® process.
After a 15-year career as a top-performing corporate sales rep, not only in spite of but because I sold with empathy (to the dismay of the old men around me), I went online. For over a decade, I’ve been an online business coach to help entrepreneurs learn how to find more customers, make more money, and create the freedom to do more of what they love, all while staying true to what they believe in like I did too.
That kind of guarantee isn’t something you see in online business, but I can make that commitment to you because I know ASU works.
Get more customers, make more money, and find more freedom with ASU.
Be the first to know when
Authentic Selling® University doors open
What Others Have to Say:
Working with Kendrick opened my eyes to another way of selling and having sales conversations. She explained how she is able to shift the sometimes icky sales talk into something that’s more of a relationship builder than a pure transactional event. After working with Kendrick I was able to close over $15,000 in new clients and now I know what works for me and my business. I’ve got a newfound confidence after working with Kendrick, and I know that the initial sales conversation is really just the beginning – even if I hear a ‘maybe later’ or ‘I can’t afford it right now’ instead of a yes.”
CLASS OF 2012
The transformation has been 180; now I feel guilty for NOT selling potential clients on my services, because I feel like I am denying them the chance to get the
educational or professional opportunities of their dreams. And often times, if I don’t sell them, they could possibly miss out on thousands of free dollars or waste thousands of dollars going through another round of applications.
It has also helped me to learn that “Your client’s money is none of your business.” Get in Authentic Selling® University so Kendrick can teach you this TRUTH. Kendrick teaches you in Authentic Selling® University that if someone really believes you can help them, they will find a way to pay. A few days ago I had a post-service consult with a very pleased client who I gave a discount (I don’t say this to toot my own horn this was one of those aha moments). She lamented how much she did not have enough to pay me full price at the time… I know her overall application process cost a lot, so I was curious. I asked her “How did you pay for the rest of the application?” Her answer “Well, those had to be paid.” At that moment, I heard Kendrick in my head… “Call their bluff.” You’ll learn what that means in ASU.”
CLASS OF 2017
Last March, Kendrick said, “I can’t tell you exactly how long it will take, but I believe in you, and I believe in your business.”
Last month I created a new coaching program for teachers who want to write a book or start a side business. Got my first high ticket client a couple of weeks ago, and after this turbulent day, just signed my 2nd high ticket client.
One more thing: they have both been teachers..
Thank you Kendrick.
Almost doubled my investment and am only getting started. The best is yet to come.”
CLASS OF 2021
She KEPT THAT DAMN PROMISE.
I’m not even going to get into the content of Authentic Selling® University. Because yes, you could just buy a sales course if you wanted to.
But the SUPPORT and FEEDBACK were incredible. I have never, in all of my time as a course junkie, seen this level of 1:1 support and feedback. In a course!
Kendrick Shope is the QUEEN of overdelivering.
If we had a question? Kendrick would answer it.
If we needed help coming up with the right words for something? Kendrick would create a template for it.
If we needed feedback on our copy, discovery calls, emails, opt-ins? Kendrick was there to give it.
I don’t even know if this lady slept for all 7 weeks of Authentic Selling® University!
And she didn’t stop! As an alumni, if a question or problem comes up – she’ll go live to answer it, or better yet, create an entire masterclass around it.
I can’t even list everything that you’ll get in here, because Kendrick just keeps on improving Authentic Selling® University. And lucky us – as alumni, we can join the live program as often as we’d like!
So – if sales are at all an issue for you, check out Authentic Selling® University!!
CLASS OF 2018
CLASS OF 2016
I feel like, for the first time in maybe forever, like I CAN do this. I can find and reach my people and make the impact I want to make.
And it’s strange, b/c I’m not seeing $$’s to prove it (yet) and I’m not seeing #’s to prove it (yet), and normally, my cynical, doubtful self would take over. Because that’s what I do. But honestly, working with you has started to shift that for me. Working with you, and Chelle and those other women in the 2022 Study Hall, has made me feel more confident and as if I have more potential than I maybe have EVER believed. And I have a little more patience than I’ve ever had, too.
So, while I’m feeling this way (I KNOW ME and in a few minutes, I may be under the covers in a puddle of doubt, frozen by the pile of work in front of me and letting the short-term results derail me) I wanted to let you know. You really have a gift and I am so grateful that you crossed my radar. And I will try to remember this feeling but also, the weekly interaction helps with this so much, so I think your instinct to do it this way is a good one. And I will remember that as I try to scale my business in the years to come.”
Class of 2022
CLASS OF 2020
Tutor Time is hosted on Zoom.
Kendrick will answer any and all questions including reviewing copy, follow-ups, etc. We recommend you attend tutor times live so that if Kendrick needs to talk with you live, you are there.
If you are unable to attend Tutor Times, you can still get coaching and answers to your questions. All Tutor Times are recorded.
Both! No matter what kind of business you run, Authentic Selling® University teaches you sales principles that’ll help attract customers who are happy to pay you for your products and services. I’ve been doing this long enough to know that sales skills applied to any business will help you make money.
While our syllabus does cover some topics specific to service-based businesses (like consult calls, email scripts for follow-ups, etc), you’ll also learn how to write high-converting sales copy, all about social selling, and how to talk about what you’re selling in a way that’s engaging and genuine — which is perfect for in-person networking and marketing situations.
If you are a product-based business owner you need to be confident enough to speak up and ask questions if you are unable to connect the dots as to how each week’s lesson applies directly to your business. If you can do that then Authentic Selling® University will provide business changing solutions for your product-based business.
I’m thrilled you asked. I understand how frustrating it can be to feel as if you’ve invested in a course and gotten zero results. It’s maddening.
The great thing about Authentic Selling® University is that when you learn the one skill that helps you make more money, some of what you’ve learned in other courses begins to click and work in your business as well.
Time and time again graduates tell us that learning sales skills actually made all of their past investments more valuable. Think of Authentic Selling® University as the icing on top of the business cake you’ve been baking all this time.
We have an active community. Not to mention, a resource-rich library brimming with practical tools and proven, Take ‘n’ Tweak templates at your fingertips. Graduates have said this is worth the investment of Authentic Selling® ALONE!
On top of your classes, you have Tutor Time twice monthly for 6 months to ensure you have the support and answers you need to make Authentic Selling® work for your business.
I’ll be blunt: You need to implement what you learn, and you’ll only get out of Authentic Selling® University what you put in (like most things in life).
In short, yes. Authentic Selling® will help you learn how to speak in a way that converts.
But you’ll need to know your niche to be able to communicate with your ideal clients.
Copywriters can help you sound like a pro, but they aren’t there to help you handle yourself when you’re talking to potential clients on the fly, via email, or on an initial call.
Authentic Selling® teaches you the art of selling so you can know exactly what to say and how to say it in a way that feels true to you without any slime or grime.
Definitely not! Some of the most successful Authentic Selling® graduates have been B2C and B2B business owners.
You’ll find everyone from graphic designers, to coaches, to photographers, to nutritionists, to psychics, to estheticians and product makers have succeeded with the training taught in Authentic Selling®.
You talk a lot about sales techniques for women. Is Authentic Selling® only for women or can men benefit from it, too?
Authentic Selling® is for anyone that wants to sell in a way that feels easy and authentic and wants to avoid being pushy.
I do talk about about stereotypical male vs. female strategies but that doesn’t mean there aren’t assertive saleswomen, or salesmen that prefer to build relationships prior to selling.
Authentic Selling® is for you if you:
- Hate feeling like you’re pushing people into buying
- Don’t know how to have a sales conversation that’s natural (and effective!)
- Want to develop a sales style that feels unique and easy to you
Want to make the sale, generate revenue, and still have rave reviews
It doesn’t matter if you’re male, female, or non-binary: Authentic Selling® can help you create results, revenue, and raving fans.
I’m going to be blunt here because I would want someone to do the same for me. Are you likely to implement it if you have not already?
You know the answer for you, but my experience has shown me that if you’ve not done it, you’re not going to.
That is why Authentic Selling® is set up the way it is providing you the support for 6 months as you implement what you’ve learned.
We believe in you and your business.
We will support you and our goal is to leave NO STUDENT BEHIND.
When you pay your Authentic Selling® tuition, Authentic Selling® is an investment.
But it’s the one skill set proven to make your business money. Without sales, your business doesn’t make money. It is literally the one investment that will put money in your account for the rest of your life.
Let’s be real. One dollar or a million, no one likes the cost, we like the results. The Authentic Selling® grads are an example of the type of results possible for you.
Access to the entire Authentic Selling® University program will be released to you on October 3, 2022. The live portion of ASU is as follows:
8 Weekly Tutor Times on Wednesdays at 12pm EST starting October 5, 2022
Enrollment for Authentic Selling® University closes on Friday, September 30, 2022 at 5pm EST.
The doors open to Authentic Selling® University periodically throughout the year. We do not have a scheduled date for the next round at this time.
YES! You asked, we listened! We now offer the following:
Pay in full of $4500
3 monthly installments of $1500 The first installment is due at enrollment
10 monthly installments of $450. The first installment is due at enrollment
Authentic Selling® University has a NO refunds policy since enrollment activates access to the entire program all at one time.