How to write a sales page that converts - Kendrick Shope
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How to write a sales page that converts


Lately, there’s been online chatter about copy and the importance of infusing your personality and voice into it. I couldn’t agree more. However, that’s only half the picture.  

I once sat in front of Marie Forleo, crying because I thought I was a terrible copywriter. 

Some of the most brilliant minds in business were present and, when it was my turn to be in the Hot Seat, Maire had me take out a pen and paper and simply told me to write. I burst into tears, feeling like I didn’t measure up and I would never be successful in business.

Then something changed. I was putting all this pressure on myself to write personality-infused copy and I realized I was missing the easy piece. 

Once you nail this, it’s easy as pie to go back and add in personality. 

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