Lately, there’s been online chatter about copy and the importance of infusing your personality and voice into it. I couldn’t agree more. However, that’s only half the picture.
I once sat in front of Marie Forleo, crying because I thought I was a terrible copywriter.
Some of the most brilliant minds in business were present and, when it was my turn to be in the Hot Seat, Maire had me take out a pen and paper and simply told me to write. I burst into tears, feeling like I didn’t measure up and I would never be successful in business.
Then something changed. I was putting all this pressure on myself to write personality-infused copy and I realized I was missing the easy piece.
Once you nail this, it’s easy as pie to go back and add in personality.