To Early bird or not, that is the question.
Early bird pricing occurs when the seller of a product or service provides they buyer with a special incentive (usually a savings) to enroll by a given deadline.
Early bird pricing is something that is done regularly in our industry, but does it work?
One of the most important things I have taught some of the literal legends of our industry is how they are doing early bird wrong.
Watch below to prevent costly early bird mistakes.