Freedom from Niching

Happy 4th of July to those of you who celebrate the 4th. 

​​Today is a day when we celebrate the beginning of the conversation about freedom. While that conversation has much more progress to make, it’s a fair statement that freedom is one of the reasons you and I call upon our own bravery and take the leap of faith to start our own business. 


If you’re not careful, soon after that leap of faith the freedom you’re fighting for in your life begins to disappear, usually starting with the word “NICHE”.

Do you have to pick a niche to be successful?

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