Flashing Lights, Ambulances, & Emergencies

You’ve got a million things to do, blogs to write, emails to send, launches to plan and IT happens.   It can knock you on your rear faster than you imagined and you have no clue what to do next.  After all you’ve got a business to run, customers counting on you, and now you have this to deal with. It can be embarrassing and even scary.  It can be routine or life threatening. It’s one of the hardest things that arises as a business owner  that we must handle, because we typically like to be in control. When it happens you are reminded how little control you have, at least at times!

Make no mistake about it, you may not have control over how it will happen or when it will happen but if your business is around for an extended period of time, IT will happen.  While you can’t control it, how you handle it, will have customers singing your praises or running for cover.