Today’s KTV is going to revisit one of the most basic principles in running a business that uses a website to engage potential clients. I know many of you will not even click play on the video because you believe this is too basic. I’ve fallen into this trap before, too. Every business coach out there talks about the importance of having an opt in. Only a newbie would need to hear this tip, right?
Wrong. Today’s KTV is going to cover the first thing I do with everyone of my clients and it is the most common mistake I see when visiting websites. You may know the importance of having an opt in, an email list, or even the placement of the opt in.
If you’re making this one mistake then your opt in is practically useless. (Tweet That Here)