Authentic Selling University
Inside Authentic Selling® University, early-stage entrepreneurs get missing piece in their business to actually get more clients, make more money, and create financial freedom.

“Before Authentic Selling® I was confident that I was going to make this enterprise work, although I knew very little about the how. Now I know something about the how, and I see that it’s not magic, and now I really believe in myself.”
Jo Ann Kobuke

“It was a big investment. But I was swayed by the fact that sales were my weak point, and she promised to make them feel GOOD, not icky or sleazy or gross. She KEPT THAT DAMN PROMISE.”
Yael Bendahan

“Authentic Selling® University was the best business decision I made all year. I am 100% better at sales since taking this course. Using Kendrick’s methods, I started seeing results on week 4 of the program!””
“Using Kendrick’s methods, I started seeing results on week 4 of the program! My old way felt like a struggle. Not anymore. Now I do stress-free sales calls that are so much easier and they take half the time…with double the number of clients saying YES!”
Carla Hightower

2. How overdelivering is not only something for bonus. It’s also the daily things.
3. How your energy energizes the whole group. it helps us to be ourselves, to help, and to show up as we are – with strengths and insecurities. And all is OK.
4. I did not mention the mindset shifts I experienced. I did not mention the step by step learning process. I did not mention the uncountable small aha moments that will make such a difference.
Astrid Von Weittenhiller

If you don’t work on your money mindset you will not bring more money into your biz.
Selling is helping and by not offering your services and skills to others, you’re doing them a disservice.
Claudia Petrilli

teacher and inspired me big time to overdeliver too!
2. Sales calls feels like meeting new friends!
3. The people involved! I’ve met some of my best friends in Sales School and I can’t put a price in it!
4. The simple tools that make a HUGE impact! It’s like having the magic words to open all doors! Sales is really like magic!
5. The transformation in the way I see and approach sales. A coach told me
recently reading my Human Design it would be good for me to have someone dealing with sales. Than I told her sales was a problem for me, but then I met Kendrick Shope and everything changed.
Lais Cerutti Scortegagna

2. Guidance on seeing the big picture of my business and putting what I do into words with confidence.
3. Relief that I’m not starting from scratch on everything.
4. This group…there is SO much power in these people. Being able to be real and raw about everything without fear of judgement.
5. You shoot it straight and lace it with love…you really do care.
Melanie Campbell

2. The free hour was doing NOTHING.Thanks again for all your help!
3. Everything in this course is entirely portable.
LeighAnn Heil

2. The interactive nature of the class which spurred me to dig far deeper into the work than I imagined was even possible. The class has been far more
demanding than I expected, which is wonderful because I have gotten a huge return for every bit of effort that I’ve put in.
3. Hugely increased overall sense of confidence about every aspect of the
marketing and selling process. I have faith that you know what you’re talking about, and that you’ve shared everything you know with us (at least to the extent that it would be useful to us at the current stages of our business).
4. A totally different understanding of the value of getting help – via coaching or classes – IF it’s the right help. I am open to making these kind of investments in a way that I was not before, and I hope I’ll be as lucky in my future training investments as I was in this one.
5. Before Authentic Selling® I was confident that I was going to make this enterprise work, although I knew very little about the how. Now I know something about the how, and I see that it’s not magic, and now I really believe in myself.
Gregory Lee

You’ve gone above and beyond in giving and over giving to help us. Your genuine concern for our ability to learn and incorporate our learning into our business warms my heart. Your program is a role model to me of how to over deliver value!
Truthfully, I think it will be a challenge to continue to offer at this pace as your program grows.
2. The opportunity to have our copy reviewed and receive great feedback. As well as the chance to practice our scripts and calls in person, both with you, and with the group.
3. Clear and straight forward explanations and directions, as well as great resources.
I can’t thank you enough.
Jo Ann Kobuke

Dasha Lebedeva

2. Clarity — I know what I have to do and exactly how to do it.
3. Consult process — I still need to work on mine — but there I can tell you this is a game changer for me.
Mimi Bishop

2. The extra effort you put in when you see we need something above & beyond the curriculum is so generous and appreciated and unexpected it blows me away. You are responsive to our needs, even when you must be absolutely exhausted from the extra effort.
3. The clear, done-for-you scripts gives me confidence that I can say and write the right things with prospects & clients.
4. The way you break down in simple, easy to understand terms things like
Features, Benefits, and Pain Points. And how you teach us that Benefits are what sells, not Features. Details like that are gold!
5. The proven sales techniques and sales psychology you share with us are
invaluable and fascinate me.
Donna Wilhelms

2. Peace of mind knowing that I have a roadmap and the sales skills to carry my business into the future
3. Confidence that my web copy has been optimized for sales.
Agnes Hall

2. Personal attention from you + the instructors so I never felt alone or
overwhelmed.
3. A kickass library that’s a stellar resource I can return to, to find just the template I need.
Uma Girish

Carla Hightower

2. Because the class was live, your feedback made me push harder than I ever would have writing copy and because of that it got better and better. Now I know what it takes to write good sales copy.
3. Observing you lead this class has renewed my excitement about my business and inspired me to be a coach that over-delivers for my clients in a big way.
Kayla Eggenberger

More kind words from our awesome students:


Learn what our Authentic Selling® University Students have to say:
Clarissa Rodriguez
Class of 2018
Maru Iabichela
Class of 2015
Sarah Michelle Brown
Class of 2013
READY TO GET RESULTS LIKE THESE IN YOUR BUSINESS?
CHECK OUT THE SALES PAGE TO SEE IF AUTHENTIC SELLING® UNIVERSITY IS RIGHT FOR YOU
I was so hesitant about actually SELLING and that’s really what it comes down to. It doesn’t matter how great your service or content is!!!! You can improve the way you sell it – both in writing and in speaking! I would encourage you press JOIN!
Suzy Ruth

Seriously. When I wrote that my numbers were up over 500% after implementing my Authentic Selling® learnings… I was probably being modest.
No brainer. I wish all my clients had taken Authentic Selling®.
Laura Husson

just to how I write copy for my website, newsletters, but also how I conduct my day-to-day work elsewhere. I become a much more customer-oriented person who is always seeking to understand my customers’ pain points and coming up with solutions that resonate with them. Kendrick has great energy and empathy that are so motivating and just make me want to work with her more!
Iris Cai

Jennifer Bryant Robbins

conviction that you will get the support you need to learn how to sell in a way that feels authentic and creates results in your business.
Nadia Hosko

Kendrick helps you break through the sound barrier of your own self doubt.
Ruth Bullivant

Thanks to Kendrick, I closed my first five clients, simply and stress-free. I made back double my investment in ASU within two months of launching my new business
I closed my first five clients, simply and stress-free. I made back double my investment in ASU within two months of launching my new business. More importantly, I now have a system that I know works. It’s given me full confidence that I can make a living on my own terms for years to come.”
Kat Lourenco

I put all of my ASU tools into practice, and it is obvious – they work!!
Danielle Anderson

You’re not a sales expert, not at all. You’re a woman with a lot of kindness, passion, genuine desire and love for those around you. Your kindness, empathy, genuity and natural ability to create a community is what gravitates people to you and that is what makes you an amazing sales teacher, guru, expert.
But I was wrong, your work is MUCH more than that… you’re not a sales expert, not at all. You’re a woman with a lot of kindness, passion, genuine desire and love for those around you. Your kindness, empathy, genuity and natural ability to create a
community is what gravitates people to you and that is what makes you an amazing sales teacher, guru, expert.
I’ve seen a lot of business coaches create communities but I haven’t experienced one where you actually feel connected to the coach and the people in the community with such love, like yours creates.”
Payal Beri

Almost doubled my investment and am only getting started. Got my first high ticket client a couple of weeks ago, and after this turbulent day, just signed my 2nd high ticket client.
Last month I created a new coaching program for teachers who want to write a book or start a side business. Got my first high ticket client a couple of weeks ago, and after this turbulent day, just signed my 2nd high ticket client.”
Meredith Finals

A few weeks into working with Kendrick, I’d become comfortable enough to sell multiple clients, and a few months later she even helped me close a $20,000 contract.
A few weeks into working with Kendrick, I’d become comfortable enough to sell
multiple clients, and a few months later she even helped me close a $20,000
contract! Now sales feels good – and it goes to show that Kendrick can teach sales to ANYONE.”
Emma Givens

I have been doing really well with my discovery calls! I’ve had 4 in the last couple of weeks, and 3 converted.
Amrita Madhusudan

I’m a bit of a course junkie, and have been a part of some really great programs. So, even after following Kendrick for a couple of years, I had high expectations. But I can honestly say, Kendrick and ASU blew them out of the water! Many course creators will answer questions about the curriculum, but I assure you, it’s not the same as ASU. We had actual conversations with her on a weekly basis. And we asked her questions about sales, running a business, juggling priorities, and more.
‘I believe in you, and I believe in your business’ isn’t just her catch-phrase; it’s her credo. She not only provided us with the course and regular interaction, but if there was something we needed, she created it. She genuinely listened to us, and found ways to add even more value to our investment. ‘Over deliver’ knows no bounds with Kendrick, and it continued to take me by surprise because it is so uncommon in the online course world.
I have never seen another course creator go the lengths Kendrick did. The investment we made in ASU was not a small one for most of us, but what we walked away with absolutely exceeded the price tag. In fact, we kept asking to pay her more money for ongoing access! And she continues to deliver on a regular basis to all alumni with bonuses and the ability the ask questions. It’s quite remarkable and rare, and the bar has been set extremely high for any course or community I participate in going forward.
Let me reiterate: Access to someone like Kendrick is both generous and unusual. Many course creators will answer questions about the curriculum, but I assure you, it’s not the same as ASU. We had actual conversations with her on a weekly basis. And we asked her questions about sales, running a business, juggling priorities, and more.”
Kristi Porter



Anna Spurlik
Class of 2018
Emily Thompson
Class of 2016
Marsha Shandur
Class of 2014
Uma Girish
Class of 2019
HOW CAN YOU GET THESE RESULTS?
Authentic Selling® University was the best business decision I made all year. I am 100% better at sales since taking this course. Using Kendrick’s methods, I started seeing results on week 4 of the program!
Carla R. Hightower

Investing in Authentic Selling® University and Kendrick Shope was the BEST investment I’ve ever made. Hands down.
She has such a generous heart and is even more invested in your success than you are. Every question is answered. Every problem is solved. And what’s incredible is the support I’m receiving as an alum!!! UH-MAZING!!!
I just feel better waking up in the morning, knowing that Kendrick is part of my world. Business building is definitely less lonely with Kendrick by my side. Love you, Queen K.”
Uma Girish

I’m also now sold out for 1:1 until April next year, and I’m on track to pay myself a six figure salary after just over two years of trading.
And that’s while only working 3 days a week. You’re just a star!”
Natalie Coombe

I had gone to 8 business specialists before Authentic Selling® University. I spent 3x as much on a more intimate group coaching program than Authentic Selling® that didn’t have as much support.
I spent 3x as much on a more intimate group coaching program than sales school that didn’t have as much support. It really sets the standard for over delivering!”
Zack Shay

It was a big investment. But I was swayed by the fact that sales were my weak point, and she promised to make them feel GOOD, not icky or sleazy or gross. She KEPT THAT DAMN PROMISE.
In August, I signed up for Kendrick Shope’s program, Authentic Selling® University.
It was a big investment. But I was swayed by the fact that sales were my weak point, and she promised to make them feel GOOD, not icky or sleazy or gross.
She KEPT THAT DAMN PROMISE.
I’m not even going to get into the content of Authentic Selling®. Because yes, you could just buy a sales course if you wanted to.
But the SUPPORT and FEEDBACK were incredible. I have never, in all of my time as a course junkie, seen this level of 1:1 support and feedback. In a course!
Kendrick Shope is the QUEEN of overdelivering.
If we had a question? Kendrick would answer it.
If we needed help coming up with the right words for something? Kendrick would create a template for it.
If we needed feedback on our copy, discovery calls, emails, opt-ins? Kendrick was there to give it
I can’t even list everything that you’ll get in here, because Kendrick just keeps on improving Authentic Selling®.”
Yael Bendahan

Authentic Selling® was such a game- and life-changer for me. It’s hard to capture the experience in words.
listening. Selling was scary and gross.
Now, thanks to the care, compassion, and kick-ass content Kendrick and her team delivered, fear has morphed into courage, and confusion has become clarity.
I enthusiastically embrace selling, because just like Kendrick promised it would, selling has become helping. And I love helping!
Authentic Selling®works. Since graduating just a few weeks ago, four new authors have said yes. My business dream is becoming my business reality.”
Michelle Radomski

Authentic Selling® University, is doesn’t really scratch the surface of what all is actually delivered.
It really did take you through each step of setting up an online business, one-at-a-time, and then you learn how to sell the HELL out of your service, and have plenty of practice time for each step. It’s the most excited I’ve ever been to show up at a program, because of how fun she makes it. And word of advise, if you show up to the coaching calls and ask for help, Kendrick will ALWAYS blow your expectations out of the water, in a direct and loving way, so DO IT, because she’s not just business savvy and sales savvy, (DUH) but she’s a fantastic coach as well.
Girl, you poured it all out in Authentic Selling® University. This has been a great course. You are really amazing and inspiring, and I want to thank you for making me feel so welcome in the community. I believe in myself and my business more than ever.”
Natalie Biesel

More kind words from our awesome students:


ready to learn authentic selling®?
I made over 40K!
Emily Thompson

I had so many ‘a-ha!’ moments, it’s ridiculous. I couldn’t take notes fast enough sometimes, because it was just all gold.
Kendrick’s wisdom and advice and skills have given me so much more confidence when it comes time to sell myself. Seriously, this was an incredible experience all the way around.
I feel like I have the tools in my arsenal which will make it possible for me to make my dreams come true. And I mean that, completely. Thank you SO MUCH, Kendrick, for doing what you do and for doing it in the way you do it. You’re a breath of fresh air but you also know your stuff. I’ve already experienced success. I’ve gone into sales calls with confidence, I’ve developed a follow-up plan which I honestly would never had thought of prior to now, I don’t feel crushed when I don’t make the sale upfront because I know that it’s all about follow-up,
I know how to address common objections in a non-pushy way, I don’t feel slimy or salesy in my interactions, I’m not afraid to be seen as slimy because I know I’m not BEING slimy and so I’m not holding myself back from going for the call/sale, I can honestly see myself taking my business above and beyond my expectations thanks to this program.
There were so many “a-ha!” moments, it’s ridiculous. I couldn’t take notes fast enough sometimes, because it was just all gold. Again, not just saying that. Kendrick’s approach, delivery, warmth and no-nonsense attitude all came together with her
expertise and just made this a wonderful experience all the way around.”
Jennifer Bardall

I learned everything I hoped in Sales School + so much more!
Thank you! Being part of this community + learning with you has been such a gift, Kendrick. So appreciate your generosity of spirit and soulful, loving, support. You’re pretty frickin’ rad.”
Denise Dare

Overall, Kendrick actually empowered me with completely new thinking about selling (which I had previously thought was practically impossible).
Kendrick’s ability to be honest with us, candid, vulnerable in sharing her own stories and experiences, and her complete & utter professionalism. I just loved it SO much that I think I didn’t want it to end!!!
I no longer cringe when I think of the act of selling to my audience! I actually view it as an act of service…THIS is amazing! And I know that because of this mindset change i will , in turn, attract more of the right clients to do business with moving forward! I know that I have benefitted from witnessing how Kendrick modeled showing up & doing the work with & for us. She was so incredibly dedicated & cared SO much. That was beautiful to see and I really respect that in her and wish to have that same devotion and professionalism in my business.”
Tanya McGill Freeman

Authentic Selling® University is so amazing – and I am so clever to have hired you.
benefit from it.
Kendrick goes REALLY deep into methods of selling – and gives tangible, practical advice. Not only is she exceptionally thorough, she also makes things very clear – so you don’t ever feel left behind. In addition, she goes through EVERYONE’S homework. I am blown away by how much one-on-one feedback she gives – with the homework, on the weekly Tutor Time calls, and in the Facebook group.
Yes, Kendrick has a gift when it comes to teaching authentic, non-icky sales to people (like me!) who had never before done any (and were, let’s be honest,
TERRIFIED of the prospect).
But it’s also very clear that she LOVES helping us learn. She doesn’t need to put in as much time as she does to help people individually in the course – but she does it for the love of her job.
Of all the different skills you need to learn as a business owner, sales is the most important. I recommend Sales School to my clients all the time. If you’re only going to take ONE specialized business course – make it this one. You absolutely won’t regret it.”
Marsha Shandur

I can’t possibly stress how incredibly valuable Authentic Selling® is. Worth waaaaaay more than the price of admission.
I can’t possibly stress how incredibly valuable Authentic Selling® is. Worth waaaaaay more than the price of admission. See you on the inside!”
Sarah Michelle Brown

I am part of the first round of Authentic Selling® University students for good reason.
Lisa Porter

ready to get results like these? Enroll in authentic selling® university.
