A Difficult Decision - Kendrick Shope
Home >Blog >

A Difficult Decision

A Difficult Decision


Today’s K TV gives you an inside look into a part of my business that even I don’t understand.

This is a classic example of following either your head or your heart in your business. Business is strategic. Business is planned—I’m already planning 2015 in depth.

Imagine my team’s surprise when I decided to pull the plug on a business decision that would have potentially made thousands. Imagine their shock when I said we’re not doing this thing we’ve been working on for 3 months. The emails are written and proofed, graphics designed, and I simply said, “We’re not doing it.”

At the end of the day, it boils down to more than money for me (and you all know how I love money). It’s about more than trusting my gut or doing what looks right on paper

Simply put-This is about my promise to you and this community. Confused yet? Watch K TV below to see what I mean!

Site Design Melissa Burkheimer
Development Alchemy + Aim